Chris and Cherie bring a diverse skill set to Two Steps Beyond, and have constructed a lifestyle that allows them to select projects that are inspiring and fun.
Some of our recent projects have included:
The CEO of this new iPhone application, that is the first geospecific audio tour guide for your cellphone of the world, approached Two Steps Beyond to be the lead on the marketing and public relations push for their launch, with a specific goal of making a unique splash at Macworld 2009. All with a very limited pre-funded start-up budget. The CEO had a vision of a party bus roving around the Moscone.
2SB coordinated partnering with a San Francisco based tour bus company to secure a double decker bus, lining up DJs and getting the word out by approaching organizers of Macworld events to serve as a unique shuttle service between the hippest parties. They coordinated the media, securing mentions on TUAW, AppCraver, USA Today, Macworldbound and others. They used social media, including Twitter and Facebook, to generate buzz before and during Macworld, keeping the bus hoping during all four days of the expo. The splash was a huge success, with the HearPlanet Launch Party Bus becoming an icon of Macworld 2009 - and HearPlanet rising to the 3rd top free application in the Travel section of Apple’s App Store above other popular applications such as Yelp.
2SB has ongoing involvement with HearPlanet, helping continue the online buzz by being evangelists and coordinating social media, and helping organize future such splashes as the company grows.
Nevada Campaign for Change
When a cause really inspires them, not all of 2Sb’s work is for pay. Wanting to make a difference in the 2008 Presidential elections, they found the nearest swing state to volunteer at. They arrived at the Carson City rural Nevada headquarters in early October 2008 and ended up being deployed to Fallon, NV to establish and run the campaign’s field office there through election day.
Having no prior political campaign office, they were quickly up to speed recruiting and managing volunteers, cutting walk routes and encouraging local democrats to be more secure in being ‘out’ about their political preferences in this highly republican town. And they did this all out of their 17′ mobile home. In the end, they helped take the democratic vote in 2004 of 24% up to 33% in Churchill County.
FreezeDryGuy
Encountering the owner of this freeze dry food distributor while at the International Camel Races, 2SB was contracted to help write out a technological path forward to expand the business utilizing shopping carts, social media and more integrated accounting.
Alagado
Two Steps Beyond has an ongoing consulting relationship to provide Salesforce.com customizations for Alagado’s software on demand clients.
GeoPhoenix
Two Steps Beyond was brought in to write up a technological overview of GeoPhoenix’s zooming interface patents, to prepare them for potential sale to interested parties. 2Sb remained onboard to provide technology consulting to patent brokers, lawyers and more.